> ## Documentation Index
> Fetch the complete documentation index at: https://docs.threadlytics.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Market Analysis

## Overview

The Market Analysis page gives you a competitive view of how your brand compares to competitors across Reddit. It calculates Share of Voice, visualizes mention volume, and surfaces actionable insights based on the current data.

## Filters

| Filter              | Description                                                                                                                   |
| ------------------- | ----------------------------------------------------------------------------------------------------------------------------- |
| **Context Keyword** | Narrow all charts to mentions that contain specific conversation topics (pulled from your global context keyword collections) |
| **Date Range**      | Set a custom time window for all data on the page                                                                             |

## Market Share of Voice

The primary chart section shows how mentions are distributed across your brand and competitors.

### Views

Switch between three tabs:

**Share Distribution (Pie Chart)**

* Visualizes each keyword's percentage of total mentions as a slice of the pie
* Keywords with small mention counts are automatically grouped into an "Others" category to keep the chart readable

**Volume Comparison (Bar Chart)**

* Side-by-side bars showing raw mention counts per keyword
* Makes it easy to see absolute volume differences rather than percentages

**Detailed View (Table)**

* A full breakdown listing each keyword with its mention count, share percentage, and trend direction (↑ up / → stable / ↓ down)

## Key Insights

Three summary metrics appear alongside the charts:

| Metric              | What It Shows                                                      |
| ------------------- | ------------------------------------------------------------------ |
| **Share of Voice**  | Your brand's percentage of total mentions across all tracked terms |
| **Top Performer**   | The keyword with the highest mention count in the current period   |
| **Fastest Growing** | The keyword with the largest upward trend percentage               |

## Analysis Tips

An advice panel that generates recommendations based on your current data. Examples:

* **Market Leadership** – shown when your brand's share of voice exceeds 60%, with tips on maintaining dominance
* **Growth Opportunity** – shown when share falls below 30%, with suggestions for increasing visibility
* Other tips adjust dynamically as your data changes

## How Share of Voice Is Calculated

Share of voice is calculated as:

```text theme={null}
Brand Mentions ÷ Total Mentions (all tracked keywords) × 100
```

All keywords of type **Brand**, **Competitor**, and **Industry** contribute to the total. This gives you a proportional view of conversation ownership within the topics you're tracking.