Overview
Cumulative Mentions is a running total of all Reddit posts and comments that match your tracked keywords, plotted over time. Each data point on the chart represents the total number of mentions found from the beginning of the selected time window up to that point. Because the count never resets, this metric is useful for visualizing growth: a steeper slope means faster discovery of new mentions, while a flat line means activity has slowed. Note: If you’ve hit your plan mention cap (e.g., 5,000, 20,000, 100,000), older mentions may be missing, which would make the cumulative chart understated for earlier time periods.How Is It Calculated?
Aggregation Logic
The chart buckets mentions into time periods based on the selected aggregation level, then adds each bucket’s count to a running total:Aggregation Levels
| Level | How Mentions Are Grouped |
|---|---|
| Days | Each data point = mentions found on that calendar day |
| Weeks | Each data point = mentions found in that 7-day window |
| Months | Each data point = mentions found in that calendar month |
Filters Applied Before Charting
The backend applies these filters before sending data to the chart:- 2-year limit – mentions older than 2 years are excluded
- Client isolation – only mentions belonging to the selected client’s keywords are included
- Target subreddit filter – if a keyword has target subreddits configured, only mentions from those communities are counted
- Keyword type filter – optionally restrict to Brand, Competitor, or Industry keywords
- Sentiment filter – optionally restrict to positive, neutral, or negative mentions only
- Specific keyword filter – optionally show data for a single tracked term
Duplicate Handling
A Reddit post that matches multiple keywords is counted only once per keyword it is linked to, preventing double-counting.Available Time Ranges
| Range | Data Window |
|---|---|
| 7 days | Last 7 days |
| 14 days | Last 14 days |
| 30 days | Last 30 days |
| 90 days | Last 90 days |
| 180 days | Last 6 months |
| 365 days | Last 12 months |
Interpreting The Chart
| Pattern | What It Means |
|---|---|
| Steep upward slope | New mentions are being discovered at a high rate |
| Gradual, steady slope | Consistent, stable discussion volume |
| Flat line | Little to no new activity in this period |
| Sudden step up | A spike event — a viral post, news story, or product launch driving discussion |