Overview
The Market Analysis page gives you a competitive view of how your brand compares to competitors across Reddit. It calculates Share of Voice, visualizes mention volume, and surfaces actionable insights based on the current data.Filters
| Filter | Description |
|---|---|
| Context Keyword | Narrow all charts to mentions that contain specific conversation topics (pulled from your global context keyword collections) |
| Date Range | Set a custom time window for all data on the page |
Market Share of Voice
The primary chart section shows how mentions are distributed across your brand and competitors.Views
Switch between three tabs: Share Distribution (Pie Chart)- Visualizes each keyword’s percentage of total mentions as a slice of the pie
- Keywords with small mention counts are automatically grouped into an “Others” category to keep the chart readable
- Side-by-side bars showing raw mention counts per keyword
- Makes it easy to see absolute volume differences rather than percentages
- A full breakdown listing each keyword with its mention count, share percentage, and trend direction (↑ up / → stable / ↓ down)
Key Insights
Three summary metrics appear alongside the charts:| Metric | What It Shows |
|---|---|
| Share of Voice | Your brand’s percentage of total mentions across all tracked terms |
| Top Performer | The keyword with the highest mention count in the current period |
| Fastest Growing | The keyword with the largest upward trend percentage |
Analysis Tips
An advice panel that generates recommendations based on your current data. Examples:- Market Leadership – shown when your brand’s share of voice exceeds 60%, with tips on maintaining dominance
- Growth Opportunity – shown when share falls below 30%, with suggestions for increasing visibility
- Other tips adjust dynamically as your data changes