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Overview

The Market Analysis page gives you a competitive view of how your brand compares to competitors across Reddit. It calculates Share of Voice, visualizes mention volume, and surfaces actionable insights based on the current data.

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Filters

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Market Share of Voice

The primary chart section shows how mentions are distributed across your brand and competitors.

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Views

Switch between three tabs: Share Distribution (Pie Chart)
  • Visualizes each keyword’s percentage of total mentions as a slice of the pie
  • Keywords with small mention counts are automatically grouped into an “Others” category to keep the chart readable
Volume Comparison (Bar Chart)
  • Side-by-side bars showing raw mention counts per keyword
  • Makes it easy to see absolute volume differences rather than percentages
Detailed View (Table)
  • A full breakdown listing each keyword with its mention count, share percentage, and trend direction (↑ up / → stable / ↓ down)

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Key Insights

Three summary metrics appear alongside the charts:

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Analysis Tips

An advice panel that generates recommendations based on your current data. Examples:
  • Market Leadership – shown when your brand’s share of voice exceeds 60%, with tips on maintaining dominance
  • Growth Opportunity – shown when share falls below 30%, with suggestions for increasing visibility
  • Other tips adjust dynamically as your data changes

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How Share of Voice Is Calculated

Share of voice is calculated as:
All keywords of type Brand, Competitor, and Industry contribute to the total. This gives you a proportional view of conversation ownership within the topics you’re tracking.