Overview
The Top Sources page shows you where on Reddit your tracked keywords are being discussed most. It identifies the most active communities (subreddits) and the most active individual users, helping you understand who is talking about your brand and where those conversations are happening.Tabs
The page is split into two views:Subreddits
A ranked table of the Reddit communities generating the most mentions of your tracked keywords.| Column | Description |
|---|---|
| Subreddit | The community name (e.g., r/technology) — links directly to the subreddit on Reddit |
| Mentions | Total number of keyword mentions found in that community |
| Last Activity | When the most recent mention from this subreddit was found |
Users
A ranked table of the Reddit accounts most frequently mentioning your tracked keywords.| Column | Description |
|---|---|
| User | Reddit username (e.g., u/username) — links to their Reddit profile |
| Mentions | Total number of mentions attributed to this user |
| Sentiment | Color-coded badge showing this user’s average sentiment: Positive (green), Neutral (grey), or Negative (red) |
| Active In | The top subreddits where this user mentions your keywords, shown as clickable tags. If active in more than 2 communities, the rest are indicated with a “+X” count |
Use Cases
- Community targeting – Identify which subreddits are most engaged with your brand so you know where to focus community efforts
- Influencer discovery – Find the most active and vocal users to understand who is shaping the conversation
- Competitor comparison – Cross-reference top subreddits with your competitor keywords to spot communities where rivals are getting more traction
- Sentiment by source – Use the Users tab to identify whether your loudest advocates are positive or negative, and which communities they come from