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Overview

The Keywords page is where you define and manage every term Threadlytics monitors on Reddit. It is divided into three sections: Keyword Monitor (your primary tracked terms), Global Context Keywords (must-include filters), and Global Negative Keywords (must-exclude filters).

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Keyword Monitor

This is the main section. Each keyword you add here triggers Reddit searches and accumulates mentions over time.

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Keyword Table Columns

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Adding a Keyword

Click Add Keyword to open the creation form. Fields include:
  • Keyword – the word or phrase to search for
  • Type – Brand, Competitor, or Industry
  • Tags – optional organizational labels
  • Related keywords – alternative phrasings or synonyms
  • Context keywords – additional terms that must also appear in a post for it to count (narrows results)
  • Negative keywords – terms that disqualify a post (reduces noise)
  • Target subreddits – restrict monitoring to specific communities

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Refresh & Sync

  • Refresh All – triggers a full backend sync for all active keywords.
  • Individual Refresh – refreshes only one keyword. A progress bar shows the current stage and estimated time remaining

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Bulk Actions

Select multiple keywords using the checkboxes (Shift+Click for range selection) to:
  • Activate or Deactivate in bulk
  • Reset – clears all gathered mentions for the selected keywords
  • Delete – permanently removes the keywords and their data

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Usage & Limits

A usage indicator at the top shows how many keywords and mentions your plan allows (e.g., “5 / 10 keywords used”). Limits are enforced per plan tier.

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Role-Based Access

  • Admins have full create, edit, refresh, and delete permissions
  • Members see a read-only view — action buttons are visible but disabled, and a banner explains their access level

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Global Context Keywords

Context keyword collections act as reusable “must-include” filters. When a collection is applied to a keyword type, only mentions that contain at least one of the context terms will be kept. Clean Up Existing Mentions – re-evaluates all stored mentions against the current context rules and removes any that no longer qualify.

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Global Negative Keywords

Negative keyword collections act as reusable “must-exclude” filters. Any mention containing one of these terms is automatically discarded. Clean Up – permanently deletes stored mentions that match the current negative keyword lists, keeping your data clean after you update the rules.