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Overview

The Dashboard is the central hub of Threadlytics. It gives you an overview of your brand’s Reddit presence, tracking mention volume, sentiment, engagement, and competitive positioning.

Key Metrics (Summary Cards)

Four headline cards appear at the top of the page. Each card compares the current period against the previous week so you can instantly see whether things are trending up or down.
MetricWhat It Measures
Brand MentionsTotal Reddit posts and comments that match your brand keywords (excludes competitor and industry keywords)
Brand SentimentPercentage of brand mentions classified as positive
Brand OpportunitiesHigh-quality posts worth engaging with, scored on upvotes, comment count, and sentiment
Brand EngagementAverage engagement rate (upvotes + comments) across brand-related content

Charts & Visualizations

Cumulative Mentions Chart

An area/line chart showing the growth of total mentions over your selected time period. Useful for spotting long-term trends and sudden spikes.
  • Filters: Time range (7, 14, 30, 90, 180, or 365 days), aggregation level (daily / weekly / monthly), keyword type, and sentiment
  • Export: Download the underlying data as a CSV file

Monthly Mentions Chart

A bar chart showing non-cumulative mention volume broken down by month. Good for comparing month-over-month performance.
  • Filters: Same time range and keyword-type filters as the cumulative chart
  • Export: CSV download available

Brand vs. Competitor Chart

A multi-line chart overlaying the growth of your brand keywords against individual competitors. Shows up to 5 keywords per page, with pagination to cycle through more.
  • Color coding: Each brand or competitor gets a distinct color
  • Time ranges: Adjustable to match your other charts

Brand Sentiment Chart

A donut/pie chart breaking down mentions into Positive (green), Negative (red), and Neutral (yellow) categories. Counts and percentages are listed below the chart for easy reading.

Filters & Controls

  • Time range toggle: Switch between 7, 14, 30, 90, 180, and 365-day windows
  • Keyword filter: Narrow charts to specific tracked terms
  • Keyword type filter: Show only Brand, Competitor, or Industry keyword data