Overview
Monthly Mentions shows the number of Reddit posts and comments matching your tracked keywords that were discovered in each individual calendar month. Unlike Cumulative Mentions, this metric does not carry forward. Each bar represents only the activity within that specific month, making it possible to compare performance month-over-month. Note: If you’ve hit your plan mention cap (e.g., 5,000, 20,000, 100,000), older mentions may be missing. Months that pushed you over the limit may show fewer mentions than actually exist in Reddit.How Is It Calculated?
Aggregation Logic
The chart aligns to calendar month boundaries. For each month in the selected time range:- The start and end of the month are calculated
- All mentions with a
createdAttimestamp falling within that window are counted - That count — and only that count — is plotted as the bar for the month
Filters Applied Before Charting
The backend applies the same filters as the Cumulative Mentions chart:- 2-year limit – mentions older than 2 years are excluded
- Client isolation – only the selected client’s keyword data is included
- Target subreddit filter – respects any subreddit restrictions configured per keyword
- Keyword type filter – optionally restrict to Brand, Competitor, or Industry
- Sentiment filter – optionally restrict to positive, neutral, or negative mentions
- Specific keyword filter – optionally isolate a single tracked term
Available Time Ranges
The time range selector controls how many months are shown. The chart always aligns to the first of the month for the earliest period in the range:| Range | Months Shown |
|---|---|
| 7 days | Current month only |
| 30 days | ~1 month |
| 90 days | ~3 months |
| 180 days | ~6 months |
| 365 days | ~12 months |
Interpreting The Chart
| Pattern | What It Means |
|---|---|
| Consistently tall bars | High, sustained mention volume month after month |
| Growing bars over time | Increasing brand awareness or discussion on Reddit |
| Shrinking bars | Declining conversation volume — worth investigating |
| One unusually tall bar | A specific month had a viral moment, campaign launch, or news event |
| Very short bars | Low activity in that month — may reflect seasonal trends or gaps in monitoring |
Difference From Cumulative Mentions
| Monthly Mentions | Cumulative Mentions | |
|---|---|---|
| Chart type | Bar chart | Area / line chart |
| Count resets | Yes — each month starts from 0 | No — totals keep growing |
| Best for | Comparing month-to-month changes | Seeing overall growth trajectory |
| Spike visibility | Immediately obvious as a tall bar | Visible as a steeper slope |